Media Production

L&R's video services may be relatively new, but the partnership behind them isn't. Mike King and Wes Driver have spent years working together across multiple companies and a multitude of videos–everything from healthcare content to online docuseries to national commercials to creative comedy shorts. Today, they're helping establish and grow L&R's video capabilities as part…

It's the end of the season of the summer blockbuster. An annual cultural tradition that smells of buttered popcorn and 95-degree sweat. A season that’s been headlined with towering filmmakers like Spielberg, Nolan, and Michael “Bad Boys II” Bay. A few sweltering months each year when many of us hide away from the heat by…

Stop Telling People About Your Brand. Invite Them Into It. This year's World Cup has spotlighted a phenomenon that's often more exciting than the matches themselves. Social media has been flooded with videos of visitors enthusiastically embracing American culture—trying American foods, learning local traditions, exploring (with contagious joy) American stores like Wal-Mart and Costco. The…

Most creative work isn’t bad. It’s just unnecessary. Not essential. Noise.  The video looks great. The site redesign is clean. The merch table is loaded. But what would happen if you quietly removed it all tomorrow? Would anything actually change? Would getting rid of it actually clear space for more meaningful messaging?  In busy organizations, creative often becomes purposeless activity. We produce because we can. We launch because it’s time. We redesign because the current materials feel stale. But production isn’t progress. And volume isn’t value.  The…

This past year, L&R Media formed a dynamic partnership with TriStar Health to produce a series of video overviews for each hospital in their network. The goal was to create introductory videos for each facility to feature on their website, showcasing each hospital’s unique strengths. Given the project's scale, we needed an approach that would…

Working with people in video production can sometimes be a taxing experience. Head-in-the-clouds directors. Moody DPs. That’s not how we roll at L&R Media. We like to think of ourselves as no-nonsense video craftsmen. It not only fits our personal style–it’s the character of our company. Although L&R offers high-class tech solutions, it’s built on…