Blog

Stop Telling People About Your Brand. Invite Them Into It. This year's World Cup has spotlighted a phenomenon that's often more exciting than the matches themselves. Social media has been flooded with videos of visitors enthusiastically embracing American culture—trying American foods, learning local traditions, exploring (with contagious joy) American stores like Wal-Mart and Costco. The…

At Lellyett & Rogers, we believe our customers are king. Which means that Jaclyn Koerber, as an Account Management Rep, serves as a trusted advisor to the crown.  Jaclyn works closely with our clients to ensure that they are treated like royalty, taking the time to fully understand their goals and coordinate the resources needed…

Bridgette Lawrence  Promotional Products Coordinator If you've ever received a piece of branded merchandise from L&R, there's a good chance Bridgette had a hand in it. As our Promotional Products Coordinator, she combines creativity, design expertise, and more than ten years of industry experience to help clients identify and design merchandise that people genuinely want to keep and use. We caught up…

To paraphrase (or rather completely misquote) Mark Twain, “The reports of the death of human creativity are greatly exaggerated.” Sure, for the last few years, all we’ve heard about is AI. AI. AI. Companies have been hurtling toward more automation. All digital.  But clear away the AI-hype, and you start to see a new pattern emerging. One that’s both surprising and yet totally predictable. Companies and culture are not abandoning technology altogether (how could we?), but there is a noticeable new attraction and…

Most creative work isn’t bad. It’s just unnecessary. Not essential. Noise.  The video looks great. The site redesign is clean. The merch table is loaded. But what would happen if you quietly removed it all tomorrow? Would anything actually change? Would getting rid of it actually clear space for more meaningful messaging?  In busy organizations, creative often becomes purposeless activity. We produce because we can. We launch because it’s time. We redesign because the current materials feel stale. But production isn’t progress. And volume isn’t value.  The…

Walk through a hospital or a school (or really any corporate environment), and you’ll see it everywhere—on walls, at desks, in hallways.  Despite the rise of digital tools and platforms, some of the most important information is still communicated on paper. Not because organizations are behind the times, but because in high-stakes environments, clarity and permanence still matter.  Print Doesn’t Compete…

It’s easy to make fun of corporate swag. I mean, how many branded tote bags find themselves stuffed into closet corners? How many company T-shirts get demoted to sleepwear? But what if we told you that these seemingly trivial items are actually powerful tools—not only for marketing and customer engagement, but for company culture, customer…

This past year, L&R Media formed a dynamic partnership with TriStar Health to produce a series of video overviews for each hospital in their network. The goal was to create introductory videos for each facility to feature on their website, showcasing each hospital’s unique strengths. Given the project's scale, we needed an approach that would…

There is no simple answer to the question, How do I prepare my files for printing? In fact, it takes a trained expert with years of experience to understand how even the smallest changes can impact the quality of a printed piece. But there are a few tips and tricks and general know-how that can…

In the world of physical printing, paper is still paramount. It’s the base, the foundation, the look, feel, and finale of the printing process. So choosing the right paper for your project is an important decision, and having some basic knowledge of the unique qualities and characteristics of various paper stock is key. COATED VS…