Marketing

Marketing, printing

TRICKS OF THE TRIM: HOW TO SET UP YOUR FILES FOR PRINT

By: mike king
There is no simple answer to the question, How do I prepare my files for printing? In fact, it takes a trained expert with years of experience to understand how even the smallest changes can impact the quality of a printed piece. But there are a few tips and tricks and general know-how that can…
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Marketing, printing

CHOOSING THE RIGHT PAPER FOR PRINT

By: mike king
In the world of physical printing, paper is still paramount. It’s the base, the foundation, the look, feel, and finale of the printing process. So choosing the right paper for your project is an important decision, and having some basic knowledge of the unique qualities and characteristics of various paper stock is key. COATED VS…
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Marketing

The Power of Personalization in Marketing

By: mike king
In the ever-evolving landscape of marketing, one trend has always stood out for its effectiveness and relevance: personalization. At L&R, we have witnessed firsthand the transformative power of personalized marketing. This blog explores the concept of personalization, its benefits, and how businesses can leverage it to enhance customer engagement and drive growth. Understanding Personalization in…
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