Media Production
Marketing, Media Production, printing, Uncategorized
The Noise Test: Is Your Creative Actually Doing Anything?
By: Wes Driver
8 Minute Read
Most creative work isn’t bad. It’s just unnecessary. Not essential. Noise. The video looks great. The site redesign is clean. The merch table is loaded. But what would happen if you quietly removed it all tomorrow? Would anything actually change? Would getting rid of it actually clear space for more meaningful messaging? In busy organizations, creative often becomes purposeless activity. We produce because we can. We launch because it’s time. We redesign because the current materials feel stale. But production isn’t progress. And volume isn’t value. The…

Case Study: Producing Hospital Overviews for TriStar Health
By: mike king
5 Minute Read
This past year, L&R Media formed a dynamic partnership with TriStar Health to produce a series of video overviews for each hospital in their network. The goal was to create introductory videos for each facility to feature on their website, showcasing each hospital’s unique strengths. Given the project's scale, we needed an approach that would…

L&R Media: A Production Company Built on Strong Craft and Enduring Relationships
By: mike king
3 Minute Read
Working with people in video production can sometimes be a taxing experience. Head-in-the-clouds directors. Moody DPs. That’s not how we roll at L&R Media. We like to think of ourselves as no-nonsense video craftsmen. It not only fits our personal style–it’s the character of our company. Although L&R offers high-class tech solutions, it’s built on…
